08.04.2010 / ALL

It's All In The Name...Or Is It?


The other day I was talking with my friend Julia Noran of The Editor At Large about logos and how extremely important they can be. A successful logo can take a brand to heights it may not have seen otherwise-think Louis Vuitton, Chanel, Gucci, McDonalds, Nike, Target, etc. Julia and I were specifically discussing the Tory Burch logo. It's so perfect in so many ways! It really takes a great logo to be able to put it on every article of clothing you produce and have people dying to buy it. I have always wondered who created that logo and now I know-MODCo Creative Inc. designed her logo! MODCo stands for "My Own Damn Company"-SERIOUSLY! MODCo was founded by Sara Rotman and if she is not the epitomy of cool, I don't know who is! Tattoos and stilettos-need I say more? I saw a post on Design Therapy last week that featured MODCo's founder Sara Rotman's eco-friendly modernist house designed by David Mann. Their relationship began when Sara chose David to design Tory Burch's original NoLita store. I will never forget the first time I walked in to that store way back when! It took my breath away! David Mann is a genius! So, it is not surprising that when these two geniuses collaborate on anything-the result is explosive! See for yourself:





MODCo truly nailed it with this logo. It's so appropriately integrated into everything that they do. Can you imagine "Tory Burch" with a different logo?





Here's Tory's NoLita store by the fabulous David Mann. Tres tres chic!





You know upon first approach that inside of this house, dwells a creative mind! Aren't you intrigued?





I love the natural light that floods through!





I love that this house is all about the woman who commissioned it and the collaboration between two of the most creative people I know of. The results speak for themselves!

Click here for the full story on this project as told by the New York Times.

subscribe me to the DAYly send me updates to this post